BRAZILIAN HAWAIIAN FORMULA
Born in the North Shore of Oahu, Hawaii, Guara Army gains its inspiration from the the popular guaraná beverages in Rio de Janeiro.
It is made with the powerful antioxidant fruit from the Amazon Rainforest.
Keale Lemos - Waimea Bay - Hawaii
Bruno Lemos - Waimea Bay - Hawaii
Antonio Ricardo - Barra da Tijuca - Rio de Janeito
Bruno and Keale Lemos, father and son, are surfers, photographers, and filmmakers. Bruno has lived in Hawaii for over 30 years, where Keale was born. In 2021, they opened Maluawai Café, known for its authentic açaí, prepared in the Brazilian style. Additionally, they offer a variety of sandwiches, sodas, and a natural guaraná, artisanally produced by Bruno in the restaurant's industrial kitchen. The guaraná quickly became a hit, accounting for 68% of beverage sales at Maluawai.
Antonio Ricardo, a surfer, TV presenter, and entrepreneur, joined the duo to help refine the recipe and expand production. Thus, the "Hawaiian Brazilian Formula" was born, made with natural guaraná extract and natural flavors, combined with organic demerara cane sugar.
History
We are committed to delivering authentic flavors from the Amazon and Hawaii. Our focus is on enhancing the guarana recipe that originated in Rio de Janeiro and was perfected in Hawaii, constantly striving for superior quality. We are always searching for new, natural ingredients to improve our products and introduce new flavors. We prioritize sustainability by promoting recycling and seeking sustainable materials to become more eco-friendly.
Mission
The legend of guarana is a fascinating and rich story that is part of the Brazilian indigenous folklore, specifically from the Saterê-Mawé people, natives of the Amazon region. According to this legend, guarana originated from a tragedy turned into a divine gift for humans. The story tells that in an indigenous village, a boy was born, deeply desired by all, a blessing from the god Tupã. This boy was special and loved by everyone in the tribe. However, the happiness of the people aroused the envy and wickedness of Jurupari, the god of darkness.
In an act of sheer malice, Jurupari transformed into a serpent and took the life of the beloved boy. The devastated parents begged the gods to return their son to them in some way. Moved by the parents' sorrow, Tupã descended to Earth and ordered them to plant the boy's eyes. From the ground where the eyes were buried, a plant never seen before sprouted, the guarana plant, which bore fruits with seeds resembling the boy's eyes: guarana. The fruits of the guarana
had revitalizing and energetic properties, and the tribe began to consume them, feeling blessed and protected by the child they had lost. Thus, guarana became a symbolof life and energy, perpetuating the memory of the boy among his people.This legend not only explains the mythological origin of guarana for the indigenous peoples but also illustrates the deep connection they have with nature, seeing in it the presence and blessings of the gods. Guarana, now known and consumed worldwide, carries within it this magical and sacred story, being one of Brazil's cultural and natural treasures.